Maggi Fusian has served up a social media campaign to promote the new pad Thai-flavoured noodles. An app plays out short stories based on combining pad Thai ingredients.
David Bell, executive creative director at MercerBell said “Our predominantly male, Gen Y audience has digital in their DNA, a mobile as their best friend and a very short attention span. The Maggi Fusian Flavour Mixer serves the stories as gifs, which visually represent the brand in seconds.”
Executive Creative Director: David Bell
Digital Creative Director: Carmela Soares
Digital Strategist: Maura Tuohy
Art Directors: Ben Ient, Rodolfo Sarno, Paul Critchley, Michael Nikotin, Gene Stapleton
Copywriter: David Barton
Digital Designer: Juan Maciel
