New Asian cuisine brand Five Tastes gave three couples a chance to satisfy authentic taste buds in a new campaign.
The initiative saw three Australian couples enlisted to cook authentic meals in Thailand to feed some very hungry locals. Their cooking journeys will be shared on social media and spruiked on television with 30-second spots on SBS.
The campaign will also be supported by print and online.
General manager marketing at Simplot Tara Lordsmith said “Rather than us telling people what the product is like, this campaign puts it out there and asks people to tell us – and their peers, what they think. It’s a risky approach but we’re confident that Five Tastes is up to the challenge, and we hope it will inspire Australians to cook more Asian-style meals at home more often.”
