Summer. It's all about living in the moment, going to sweet parties, driving your Jeep through the desert while eating Hungry Jack's, and generally being young and good looking. That's the gist of, 'Feel the Moment', MCN and Foxtel's 2013/14 summer campaign for Foxtel Networks.
The campaign was developed by Maxus with creative done in-house by Foxtel. Hungry Jack's and Jeep are the major sponsors, and the campaign features "custom-filmed hero creative" that seamlessly integrates the brands on-air.
The partnership also includes sponsorship on youth channels FOX8, Comedy, Channel [V] and [V] Hits of key summer programming including America's Got Talent, Just For Laughs Australia, Hart and Dixie and Oz Countdown: Top 40.
'Feel the Moment' will be further amplified through the custom online summer event guide, sponsored by Hungry Jack's and Jeep and developed in partnership with eventfinder.com.au. The event guide will be promoted on-air and via social media.
MCN Multiply's national director for integration and content partnerships, Elizabeth Minogue, said: "'Feel the Moment' is all about plugging in to the buzz of summer – and we're thrilled to be collaborating with Maxus to bring two key brands into the campaign.
"Both Jeep and Hungry Jack’s are a great fit and are going to add a fantastic dimension to the campaign. By leveraging both the popularity of our on-screen programs and deepening the experience online and at physical events, we’re sure that the summer of 2013 is going to be an unforgettable one for both viewers and marketers."
Maxus managing director Nick Keenan said: "Foxtel Networks' summer campaign is an iconic opportunity to be a part of – as we saw for Jeep last year. We’re thrilled to be working again with MCN for this summer’s campaign as key media players like Foxtel help us create big outcomes that stand out from the crowd. We look forward to experiencing some exciting results for our clients, who’s brands align perfectly with this year’s theme, 'Feeling the Moment'."
