Schweppes has launched a TV campaign for Mineral Waters featuring a food fight in a fine-dining restaurant, the culmination of a social media campaign and partnership with three-hatted chef Martin Benn of Sydney's Sepia restaurant, who created a menu of dishes designed specifically to be thrown.
'Fancy Food Fight' was created by GPY&R Melbourne, with the event taking place on 24 February at CarriageWorks Sydney. Seven courses were served as diners ate, drank and threw their meals at one another while the cameras rolled.
GPY&R Melbourne creative director Evan Roberts said: "It was important for us to not only create an event that people would enjoy, but also produce a piece of film that was a notch above the usual documentary style. Hats off to Will O’Rourke and Glue, they’ve really raised the bar with this one."
Credits
Schweppes General Manager Marketing: Troy McKinna
Group Marketing Manager: Ben Goss
Senior Brand Manager, Schweppes: Hanan Eissa
Brand Manager, Schweppes: Meg Terrill
Agency: GPY&R Melbourne
Chief Creative Officer: Ben Coulson
Creative Director: Evan Roberts
Senior Art Director: Luke Simkins
Senior Strategy Planner: Warren Davies
Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Production Company: Will O’Rourke
Director: The Glue Society (Paul Bruty & Jonathan Kneebone)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Producer: Alex Kember
Executive Chef: Martin Benn (Sepia Restaurant)
DOP: Rob Marsh
Production Designer: Michael Lacono
Art Director: Brodie McLennan
Editor: Dave Whittaker at The Editors
Music Supervision: Level Two Music
Music Sound Engineer: Byron Scullin @ Electric Dreams
Sound Design: Flagstaff – Paul Le Couteur
PR Agency: Haystac
Media Agency: Carat
