Get your shirt. Join the team. M&C Saatchi Sport & Entertainment has launched a new campaign for ASICS ahead of the first match of the Ashes.
'Face A Nation' features Michael Clarke, David Warner and a veritable Aussie army.
“Our cricket team holds a sacred role in Australian sports," said Senior marketing manager, Sam Chew. "This campaign is about showing we're together as a nation heading into this massive summer of cricket against our rivals”.
The multi-channel push encompasses television, print, out of home and POS.
