The latest campaign for Kmart developed by SapientNitro tells consumers to "expect change". The brand is ready to begin rebuilding its relationship with customers, using television time to ensure the message can reach a wider audience.
"Expect change" is all about "come on in and take a look around - we're changing". The TVCs feature Kmart staff and were filmed in-store to put a real face to the brand and help people understand who Kmart is.
