Creative director: Nigel Dawson
Art director: Peter Becker
Production company: Exit Films
The TAC (Transport Accident Commission) in Victoria has launched a public awareness campaign about the dangers of speeding.
The campaign is focused on the real-life tragedy of 19-year old Luke Robinson who died earlier this year in a road accident as a result of speeding. Grey Melbourne created 20 different TVCs that feature the family, friends and community members that were affected by Robinson's death, illustrating the campaign's taglines of 'everybody hurts' and 'the ripple effect'.
The initial TVCs will be followed by a three minute commercial to run during the Masterchef final on 25 July and seven 60-second themed stories.
The campaign will be supported with online, outdoor, print and radio advertising.
Click here to see the other TVCs.
