Wham!-inspired t-shirts and one-word posters form a new campaign by Frost to urge gay men to test for HIV more frequently.
It is the third instalment in Frost's 'Ending HIV' campaign for the AIDS Council of NSW (ACON) and was launched to coincide with Sydney's Gay and Lesbian Mardi Gras last weekend.
Campaign posters and t-shirts feature the headlines 'Know Now' and 'Easy As' converged into a single word. A branded float also featured in the Mardi Gras parade.
The work is the sixth campaign Frost has developed for ACON.
Executive Creative Director: Vince Frost
Creative Director: Ant Donovan
Designer: Graziela Marchado
Account Director: Charlotte Brady
