Foxtel is set to launch the 2011 version of its annual "End of Financial Year Sale" (EOFYS) campaign, the first major work by Clemenger BBDO Sydney since it won the account.
The campaign, which launches on Sunday May 8, shows animated letters falling from the sky, clumping together to form the word "EOFYS" and then winding through people’s homes.
The television spots will launch on May 15 and be supported by print, direct, point-of-sale, radio and online. The campaign will run until the end of June.
