Keyboards can be dangerous for your face and using a mouse can be tiring which is why Internet Explorer has created a campaign with Eddie's inventions for non-IE users.
The campaign stars Eddie, a socially awkward computer nerd who comes up with inventions that are even more awkward than himself, such as the Browser Airbag and Touch Simulator.
The campaign extends to social media where Eddie has taken oven Internet Explorer's Facebook page. He even appears in a video responding to Facebook fans.
Executive creative director: Wayne Deakin
Associate creative director: Joel Lim
Production company: Archer’s Mark
Director: Alex Winckler
