Peek Tours has launched a campaign to promote its Rocks Pub Walk, using the tagline 'Don't Drink Alone' to highlight the notorious history of the Sydney suburb. The campaign was created by XRay Doll.
Peek Tours owner Gregg Peek said: "For the promotion of the tour I wanted images that encapsulated all the elements of the tour. The history, the crime and the mood of the eras that these historic pubs have lived through."
The campaign is running across social media and online.
