Toyota Motor Corporation is taking a low-key approach in its latest marketing campaign, marking a break from previous mass-market campaigns, in order to promote its first niche vehicle, the Toyota Rukus.
The "Don't blend in" campaign, created by Oddfellows, targets urban youths by positioning the Rukus as a vehicle which is not "mass-market".
The campaign will use online, print and outdoor.
Toyota Motor Corporation is taking a low-key approach in its latest marketing campaign, marking a break from previous mass-market campaigns, in order to promote its first niche vehicle, the Toyota Rukus.
The "Don't blend in" campaign, created by Oddfellows, targets urban youths by positioning the Rukus as a vehicle which is not "mass-market".
The campaign uses online, print and outdoor.
