It's Philadelphia time. The Mondelez-owned spread gets out the peaches and the muffins and covers them with lashings of cream cheese via Do Your Thing, the latest campaign from JWT Melbourne and Isobar.
Philadelphia marketing manager Michael Davies says: “Do Your Thing is designed to celebrate Australia’s kitchens and all the people who fill them. We will showcase recipes, tips and tricks throughout the campaign and provide inspiration to prepare delicious yet simple meals and encourage consumers to share their creations with us too.”
Do Your Thing spans digital, TV, print and PR.
CREDITS
Creative agency: JWT Melbourne
Media agency: Carat
Digital agency: Isobar
PR: Red Agency
