If Heineken offered you a free flight to a random destination, would you take it? There's a catch, you have to leave right now. Heineken's new campaign sets flight to consumers adventurous side.
The beer brand set up a roulette board in JFK airport and tried to convince people to take a chance and get on a plane to anywhere the board told them to go.
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy
Creative Directors: Erik Norin, Eric Steele
Production Company: Legs Media
Director: Dan Levin
