Coles launched its Christmas ad campaign yesterday (12 November) with an ad that focusses on its Finest range of festive foods. The ad is also Shazam-enabled so that viewers can access additional content from the supermarket through the Shazam app and redirect to Coles' digital channels.
The ad, created by Big Red and UM, features Aussie chef Curtis Stone, and highlights Coles' Christmas favourites such as ham, turkey, salmon, prawns, cherries, cheese and sausages and festive dishes including Christmas pudding and mince pies.
Simon McDowell, Coles marketing and store development director, said: “The new ads highlight the exceptional quality of some incredible, fresh Aussie produce that will ensure our customers have a delicious Christmas.”
