Day of Epic Difference

22 August 2013
 

Advertiser: The University of Ballarat
Creative Agency: Publicis Cubed

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Want to know what it's like to study at the University of Ballarat? The uni has launched a campaign to get prospective students in for its Open Day.

Mike Chuter, founding partner at CUBED said “We developed a strategy and campaign idea that would motivate and inspire potential students, especially those in regional areas, to get involved in the full potential of their future student life. This campaign presents a compelling case for potential students to attend the University of Ballarat’s Open Day by giving them a ‘backstage pass to life at UB’.”

Creative Director: Bruce Williams
Art Director: Carmel Gohar, Alexei Awan
Writer: Renée Turner
Senior Account Manager: Kate Hindley
Production: SceneOn
Director: Matt Holcomb
Producer: Trevor Holcomb

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