Lion’s Dare Iced Coffee has launched its national outdoor campaign to create a social movement with hashtags #brainfail and #darefix.
The campaign, created by APN Outdoor and Starcom, changes regularly to tap into entertainment and news in real-time.
Mark Fairhurst, general manager of sales at APN Outdoor, said: “The Dare Iced Coffee campaign demonstrates how advertisers can get the best of both worlds from large format digital. On the one hand you have all the original advantages of large format advertising; big impact and large-scale reach. Throw in the added benefits of digital, such as creative flexibility and immediacy, and the potential for campaigns to really resonate and connect with consumers is limitless.”
The outdoor campaign will run across Sydney, Melbourne, Adelaide and Brisbane.
