Cadbury's latest campaign for its new product Crispello shows an animated bulldog singing iconic rap song 'Can't Touch This' with chocolate-related lyrics.
The campaign, part of Joyville, encourages users to tuck into the wafer-filled chocolate, which it promotes as a "joyous break" from the daily grind.
It shows two ladies in a lift being greeted by a animated bulldog in a purple cape, singing MC Hammer's classic 'Can't Touch This'. He has a collar with a barrel attached to it filled with the bars. He sings phrases such as "Stop! Crispello Time" and "Come on! Yeah!".
It was created by Saatchi & Saatchi Sydney, the agency responsible for the broader 'Joyville' positioning in collaboration with Fallon UK. Digital and media were handled by Visual Jazz and Carat respectively.
In addition to TV, the campaign is running across out-of-home, digital, sampling and point-of-sale.
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