Coles is first out of the box with Christmas ads. The supermarket is launching the first of its ads starring British celebrity chef Heston Blumenthal tonight (16 October) to promote its range of Heston's festive desserts.
The Hidden Orange Christmas Pudding, which sold out in Coles and in the UK last year and ended up with the puddings being sold on eBay for £250 ($450), will be in-stock at Coles from 25 November along with a range of other festive puddings.
Coles signed a multi-year deal with Blumenthal earlier this month to create an exclusive range of high-end co-branded food products.
Coles marketing and store development director Simon McDowell said: “After the phenomenal success of Heston’s Christmas range last year, we decided to air the new ads early to remind Australians to get in quick as the puddings won’t last long.”
“We want viewers to know they can make this Christmas extra special by bringing that little bit of Heston magic into their homes.”
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