Heineken has released the seventh film in its "The Legends" series. This time 'the man of the world' explores his own city – which just happens to encompass fiesty women, moustaches and Papa Bagonko Tailors.
Of course, our man is not without purpose. As he searches the city his sole purpose is to return a set of lost business cards to a woman named Eve. But will he succeed?
The 'Cities of the World' campaign, created by Wieden + Kennedy Amsterdam, features specially designed, limited-edition bottles, each featuring a print of one of six cities: New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro. Until 4 July, every City Bottle will feature an under-the-cap code, offering the potential for daily prizes.
“We know that while Heineken drinkers are familiar with many of the hot spots in their cities, they may not venture outside their usual routine on a daily basis to explore the unexpected," says Colin Westcott-Pitt, VP of marketing at Heineken.
"With the 'Cities of the World' campaign, we're aiming to inspire them to move away from their usual habits this summer to discover and unlock the secrets of their own cities."
Credits
Client: Heineken
Agency: Wieden + Kennedy, Amsterdam
Director: Traktor
