Like thinking about eagle-winged, rainbow emitting goats? Well you're in luck. Consumer organisation Choice has a new ad. So now you don't have to think about which products are the best value, just the goat.
Workshop created the ad. “Our research showed that too much choice can make consumers unhappy. We wanted to show that the real benefit CHOICE provides its’ members is a greater confidence when making purchase decisions,” said creative lead Matt Arbon. “This freedom allows them to think about the things that really matter to them. Like goats and rainbow memes, for example.”
Like thinking about eagle-winged, rainbow emitting goats? Well you're in luck. Consumer organisation Choice has a new ad. So now you don't have to think about which products are the best value, just the goat.
Workshop created the ad. “Our research showed that too much choice can make consumers unhappy. We wanted to show that the real benefit CHOICE provides its’ members is a greater confidence when making purchase decisions,” said creative lead Matt Arbon. “This freedom allows them to think about the things that really matter to them. Like goats and rainbow memes, for example.”
