Rhodes Shapter has released a new campaign for client the Institute of Chartered Accountants in Australia. The campaign encompasses television, online, print, DM sponsorship opportunities and events and positions the Chartered Accountants Program as the “most challenging, most rewarding” qualification.
Graham Meyer, CEO of the Institute, says the strategy behind the campaign is to give the Chartered Accountants designation a highly differentiated positioning in the marketplace.
The campaign is the first to be released by the new-look Rhodes Shapter, formerly Rhodes Wingrove.
