Jamshop's new campaign for Mitsubishi asks people to take a fresh look at SUVs, as the car brand launches the world's first plug-in hybrid SUV Down Under.
The spot focuses on the Mitsubishi PHEV Outlander's technology and efficiencies, such as driving 50kms on just the batteries, and tests its capabilities in the Belango State Forest.
Jim Robinson, creative director at the Adelaide-based Jamshop, said: “Here you have all the comfort and quiet ride of of an electric vehicle with the capability of a true SUV, features we knew were important to highlight to the target audience.
“So we took this car into Belango State Forest on some pretty rough terrain and through water over and over again to prove how quiet, strong and efficient this SUV really is.”
The campaign will run on free-to-air and pay TV, print, outdoor and online.
CREDITS:
Client – Mitsubishi Motors Australia
Head of marketing – Darrell Jacobs
Agency – Jamshop
Creative director – Jim Robinson
Planning director – Peter Joy
Associate creative director – Johnny Velis
Head of art – Becq Hinton
Account director – Greg Faull
Agency producer – Anna Bardsley-Jones
Production company – Collider
Post-production company – Fin Design + Effects
Sound – Nylon
