How generous are Aussies? Streets ice cream explores this with its new 'Chain of Joy' campaign.
The online video films the reaction of customers in a Bondi convenience store. Customers who went to buy an ice cream were told at the till that it had already been paid for by the person before them. The customer then had the opportunity to pay for next shopper's ice cream - and what do you know? They all did.
The video, produced by New Content, will be pushed across social media.
