Swedish Cider brand Rekorderlig has released its first brand film, for its 2014 'Celebrate the Summer' campaign.
The film, which first aired on Boxing Day at cinemas nationwide, features four 'Beautifully Swedish Collective' members, highlighting different aspects of Swedish lifestyles.
Nikki Langford, marketing manager for Chilli Marketing, said: “This is a really exciting time for Rekorderlig. With our biggest media investment to date, consumers will be immersed in all aspects of Swedish lifestyle.”
A 10, 30 and 90 second versions of the film has already aired across cinemas such as Hoyts and AHL groups and will continue to air across the country until January 25.
