MeadowLea has unveiled a new campaign for its 'Buttery range. Happily, it hasn't lost its familiar refrain. You know the one...
The ads feature a 'typical' Australian family, otherwise known as the target market, partaking in the 'buttery' taste of the new product. And as usual, it ends with the iconic MeadowLea jingle, all together now, "You ought to be congratulated".
Jack Watts Currie creative director Colin Watts said: "Having introduced the health benefits of MeadowLea via the use of the 'fat blob' in previous campaigns, we are now taking the battle to butter through those wonderful melting moments."
