Retail Food Group, in partnership with Heartkids Australia, will launch a fundraising drive campaign on Sunday 1 August to raise over $1m for children suffering from childhood heart disease.
The TVC features Madison Watkins, a young girl born with only two heart chambers instead of four.
The campaign, created by BCM, will run for 12-months. The first phase, running through August, will see RFG's brands donate $1 each time customers purchase the HeartKids Combo.
The campaign will encompass television, radio, magazine, local area marketing and point-of-sale advertising.
