MCM's The Jono & Dano show has launched a social media campaign to promote their weekday radio program.
The campaign is based around a fictional political lobby group called Bring Back The Schnitz, which encourages family conversation around the dinner table.
An online video clip titled "Give schnitz a chance" sees Jono and Dano transformed into Yoko Ono and John Lennon singing to the tune of Lennon's "Give peace a chance".
The campaign, created by 3rdspace, will run across social media, such as Facebook, plus on-air advertising and PR activities.
