What's a Blitz2Go you ask? Well, Kambrook and former Australian Olympian and The Biggest Loser presenter Hayley Lewis is to here to tell you.
It's kind of like a glorified blender but with extra bells and whistles which are designed to make 'blitzing' your breakfast smoothie easier. Which is what the campaign, created by Onepartners, suggests.
Kambrook business manager Adam Tracey said: “We appointed Onepartners based on their understanding of the Kambrook business, knowledge of our purchasers and retailers, plus their ability to deliver strategy, creative and execution all ‘under one roof’. We also love the way they intuitively blend on and offline marketing efforts”.
The campaign will run across TV, digital, social media, out-of-home and in-store touch points.