Would you have the guts to flicker the lights on and off in your boss's office? Or to play Eye of the Tiger whilst someone runs? Cerebral Palsy League Queensland has launched a campaign to encourage people to 'Be Ballsy for Cerebral Palsy' as part of an awareness and fund-raising initiative.
It also wants to turn next month into 'FebruDAREy' to encourage participation. Created by Laundry, the campaign aims to challenge participants to face their biggest fears, and post videos on social media channels with the hash tag #februdarey.
Laundry creative director Nick Harvey said: “We knew we not only needed to develop a big idea to get cut through and reach the target audience but also a concept that had a strong synergy with Cerebral Palsy League and their vision.”
The campaign features Anchorman 2 star Josh Lawson and will appear on outdoor, press, radio, social and digital.
