Awkward situations have been brought to life by JWT Melbourne's new 'Awk' campaign.
Aimed at young urbanite women, 'Get the Fiesta out of there' promotes the new Ford Fiesta hatchback via the medium of a clingy hipster dude proposing marriage. Totes awk.
JWT Melbourne's Richard Muntz said it was a "really confident campaign platform that builds an identity for Ford's smallest of small car nameplates”.
The campaign is running across radio, billboards and television and has been spotted on the back of a bus or two.
