Creative directors: Scott Whybin, Russ Tucker
Creative team: Bruce Baldwin, Michael Congerton, Karl Reynolds
Nissan has launched a campaign for its new Navara model with a TVC, in an attempt to position the vehicle as Australia's most powerful ute.
The push is centred around a competition looking for 'Australia's most powerful tradie', inviting tradies to submit themselves online or via MMS.
Developed by Whybin\TBWA\Tequila, the TVC went to air on Sunday 18 July and is supported by a specially-built microsite, as well as radio, print, outdoor and other online advertising.
