Qantas has rolled out a major multi-platform campaign promoting its daily flights and connections to the USA.
It is running across TV, print, digital and out-of-home. Airport signage and inflight TV will also feature, and promotes Qantas as "your best connection to the USA".
The airline has also partnered with tourism marketing organisation, Brand USA, to offer travel agents the opportunity to win one of 50 places on a week-long famil to the USA in November this year.
Qantas executive manager international sales Stephen Thompson said in a statement: "We're pleased to offer this fantastic incentive and partner with Brand USA to provide the travel trade with a rewarding experience to capitalise on the increasing popularity of the USA for Australian travellers. The mega-famil provides us with an opportunity to recognise the Australian travel trade and reward them for their continued support."
