Classic, iconic and innovative, Wedgwood has been a luxury style leader for more than 250 years. Today, the
Australian subsidiary of the brand’s parent company WWRD, announced the launch of a stylish new advertising
campaign for Wedgwood, proving the brand continues to remain at the forefront of consumer trends.
Wedgwood's new "Artful Life" print advertising campaign is designed to help re-inspire a new generation of
young women to express their personal style in creative ways with the tables they set for friends and family. The
campaign strategy is based on the insight that today's generation thinks very differently about home entertaining
than any generation before.
Today's young homeowners have a very discerning eye, they want their home to express their fashion sense and
allow them to entertain in a way that's both modern and playful. This new campaign gives them permission to mix
and match their china to create a collection that is uniquely their own.
Wedgwood and their parent company WWRD have announced the launch of a new print advertising campaign.
The "Artful Life" campaign aims to help re-inspire a new generation of young women to express their personal style in creative ways with the tables they set for friends and family.
The ads pair Wedgwood fashion-forward tabletop products with a young woman in a complimentary wardrobe.
The campaign was launched internationally at the NYC Tabletop Show in April 2010.
The new print ads,currently including three executions, begin running in Australian publications from June 2010 in titles including Home Beautiful and Vogue Australia.
