Diageo vodka brand Smirnoff will unveil a 90-second TV for the launch of its Double Black label.
The ad is set to 'Video Games' by Lana Del Ray and features a montage of people making entrances at a super-hip warehouse party.
Diageo spent $8 million on the campaign, created by Leo Burnett Sydney, and it will run across cinema, out-of-home, in-store and experiential platforms.
Diageo marketing director Adam Ballesty said: “Smirnoff Double Black vodka is the most significant development in the vodka market in recent years and putting it simply, we want an integrated marketing campaign to reflect that.
“Our campaign communicates the feeling consumers get when they make a bold arrival, and ultimately shows how they can be confident, break free from judgement and step up with Smirnoff Double Black.”
