Apple has unveiled the first ads for its new 'cheaper' plastic-cased iPhone 5c phone it launched last week, and it's pretty colourful.
The ad is set to a soundtrack of Sleigh Bells 'Rill Rill' and called Plastic Perfection. It highlights the fun and durable nature of the new device and sums up with the line 'iPhone 5c – For the Colourful'.
Parallels are already being drawn between the iPhone 5c and the iconic Apple iMac computer which also came in a range of colours.
