Mazda has launched a two week teaser campaign promoting its CX-5 model, with the tagline 'An SUV - but not as you know it'.
Created by the Clemenger Harvey specialist Mazda divison 1Mazda, the campaign reflects Mazda's new design philosopy called 'KODO - Soul of motion' by likening the strength, agility, and muscular lines of the car to that of a cheetah.
The campaign will run across television, print, digital, and out-of-home. It launched 19 February.
