The Steve Waugh Foundation has produced a collection of portraits via Leo Burnett to raise awareness for children and adults affected by rare diseases in its new campaign titled “All we ask”.
The message is clear. People with a rare disease don't want charity funds, they want recognition as an individual.
'All we ask' was directed by Ingvar Kenne from The Pool Collective. He said the video was created to provide a voice saying: “I am real and I exist and I don’t want anything from you but to take notice.”
Credits
Steve Waugh Foundation: Client
Leo Burnett Sydney: Agency
Andy DiLallo: Chief Creative Officer
Pim Van Nunen: Creative Director
Scott Huebscher: Creative Director
Claus Stangl: Art Director
Gary Williams: Copywriter
Chris Baron: Editor
Juliette Taylor: Account Manager
Rita Gagliardi: Agency Producer
Rachel Rider: Agency Producer
Holly Cracknell: Group Account Director
Steve Waugh Foundation
Trish Van Leeuwen: Chief Marketing and Philanthropy Officer
The Pool Collective: Production Company
Ingvar Kenne: Director/Photographer
Cameron Gray: Executive Producer
Method Studios: Post Production
Songzu: Audio
Level Two: Music Licensing
