Music, sweet music. Coca-Cola has hired YouTube groover, music producer and filmaker Kurt Hugo Schneider to front a digital campaign with Coke bottles as musical instruments.
The 'Ahh Effect' also features Sam Tsui and Kevin Olusola
“Kurt took the iconic Coca-Cola bottle, which everyone recognises, and created something very inspiring that leaves you in awe of what's possible,” said Alloy Digital chief revenue officer Eric Danetz.
The campaign also features a website in which is designed to enhance the 'Ahh' experience with bite- (or swig-) size content.
