Perspectives 2023

There’s no doubt we’re at the beginning of the biggest technological disruption our generation will...

I urge brands and their agencies not to get distracted or overwhelmed to the point of inaction.

Three major themes to shape 2024.

We are on the precipice of a year filled with innovation, challenges, and progress.

For me, the most exciting progress was made within CSR.

"We expect to see even more innovation and new ways to reach increased attention and engagement with...

The Australian radio and audio industry is more vibrant and exciting than ever, constantly evolving and...

Influencer marketing is an area the industry needs to take another look at.

The growth we’ve seen in recent years – and the growth to come – is not an accident.

"The swift embrace of advanced technologies, and the resurgence of live events, has underscored the...

Selling things is harder than it has been.

Privacy compliance is non-negotiable, AI is the now and more.

Nothing ‘died’ apart from vague ‘brand purpose’.

Stay attuned to societal shifts.

If we get lazy, there is a big risk that content and copy start to lose the human touch.