Perspectives 2023

As more marketers find the means to match their motivation, the marketing science revolution will...

Big mergers, indie agency upstarts, disruptive tech, the green wave.

Ebenezer Holdco Scrooge versus Indie Elf.

I’m looking forward to seeing the growth of retail media which received a lot of attention this year.

The coming year is shaping up to be a big one.

I hope that brands continue the focus on media performance, transparency, and ongoing improvement.

How many brands will be able to balance these seemingly contradictory demands?

As we approach 2024, we're navigating a landscape rich in challenges and opportunities.

The significant groundwork laid in 2023 has set up the indies to confidently tackle economic headwinds...

At least we no longer fight each other to the bone to get talent in the door.

Perhaps 2024 is the year where these differing perspectives fully embrace collaboration for the benefit...

I’d love to say 2024 will be different, better and easier…however none of us know.

There is a rising movement of the Independents, supported by partners and programs such as IMAA.

In the media world, we continue to see structural shift toward digital.

It’s long been on the radar and long postponed, but further delays are unlikely.