Perspectives 2023

We Are The Changers.

Short markets and short term decisioning have become the new norm.

The customer journey of today isn’t the same as a few years ago.

It had all of the delight of an ice cream; but then the sun heated up.

Looking ahead, we’re proceeding with a degree of caution given a patchy market.

Big issues for the industry such as sustainability.

We're reshaping the very nature of our industry.

2023 must go down as a year of ‘heavy shit’ and a score board that reads Nil, Nil.

The more we get out there and educate people, the better the results we see for advertisers.

An opportunity to explore growth plans that might have been shelved during the pandemic.

Courage and hard work will be key to making the most of 2024.

The state of the market in 2024 is marked by cautious optimism.

2023 in Australia was a year marked by defining moments in technology, television and women’s sport.   

AI media, immersive experiences, personalisation and hyper-targeting, sustainability and social...

None of us are naive enough to think we’ve seen the worst of everything yet.