Perspectives 2023

Latest News about Perspectives 2023

Perspective - The year of the fast and furious in adtech last year

Perspective - The year of the fast and furious in adtech

Global advertisers, especially technology brands, reduced spending amid global economic uncertainty.

Perspective - Influence, measurement and meaning last year

Perspective - Influence, measurement and meaning

The call to action is clear: let's re-evaluate our metrics.

Perspective - The year of stretch last year

Perspective - The year of stretch

While 2023 has been hard, nothing great is ever easy.

Perspective - In 2024, let’s go beyond business as usual last year

Perspective - In 2024, let’s go beyond business as usual

2024 is shaping up to be an ever bigger year than this one - and I, for one, am curious to see what we...

Perspective - Linear TV's seismic shift to streaming last year

Perspective - Linear TV's seismic shift to streaming

Agencies and partners submerged in a sea of  acronyms.

Perspective - How much perspective is too much? last year

Perspective - How much perspective is too much?

2023 – WTF was going on?

Perspective - Nothing compares to the synergy of the office water cooler last year

Perspective - Nothing compares to the synergy of the office water cooler

But one thing remains a constant - brands and agencies that can navigate these challenges

Perspective - Michael Rebelo and adland’s year of the chicanes last year

Perspective - Michael Rebelo and adland’s year of the chicanes

Adaptability, dexterity, creativity and a forensic focus.

Perspective - 2024 is going to be fun... right? last year

Perspective - 2024 is going to be fun... right?

I’m anticipating that 2024 will bring more of the same - change.

Perspective - Next-level technology and dynamic consumer behaviour last year

Perspective - Next-level technology and dynamic consumer behaviour

The future of marketing is set to have a positive impact on not only the brands that choose to...

Perspective - The power of community last year

Perspective - The power of community

In a world that's more connected than ever before, the challenge lies in cutting through the...

Perspective - Brands investing further into community growth and engagement last year

Perspective - Brands investing further into community growth and engagement

The power of building and nurturing 1:1 communities around their brands in 2023.

Perspective - AI and machine learning becoming a bigger part of the game last year

Perspective - AI and machine learning becoming a bigger part of the game

AI's main role will extend across various marketing strategies, enabling enhanced personalisation...

Perspective - The opportunity outside metro markets last year

Perspective - The opportunity outside metro markets

Regional audiences are an outstanding target market.

Perspective - The reset we need: restoring humanity in the workplace last year

Perspective - The reset we need: restoring humanity in the workplace

Dare I say it. Money is not the be-all and end-all.