Sarah Homewood

Latest News by Sarah Homewood

Fairfax community media to cut 71 regional jobs instead of 80 9 years ago

Fairfax community media to cut 71 regional jobs instead of 80

Fairfax Media has reduced the proposed number of regional staff cuts to its community media division.

Sony tasked an Octopus to take photos in its latest ad stunt 9 years ago

Sony tasked an Octopus to take photos in its latest ad stunt

Sony and its agency FCB Auckland thought outside-the-box and into the tank when it was looking to market...

Targeted online ads are creeping out consumers 9 years ago

Targeted online ads are creeping out consumers

A university in the US has found that young people are 'creeped out' by targeted online ads and they can...

Twitter revamps logged-out experience to attract more users 9 years ago

Twitter revamps logged-out experience to attract more users

Social networking giant Twitter is rolling out a new logged-out interface in order to get those who...

The Australian launches rewards program to attract and retain subscribers 9 years ago

The Australian launches rewards program to attract and retain subscribers

The Australian Plus will offer members access to its journalists through exclusive events, as the...

Anzac marketing: Everyone's doing it, Why did Woolies evoke so much rage? 9 years ago

Anzac marketing: Everyone's doing it, Why did Woolies evoke so much rage?

Two separate events in one week, Woolworths ANZAC campaign and Mortein's Stephanie Scott tribute show...

Woolworths didn't have permission to use the 'Anzac' in campaign 9 years ago

Woolworths didn't have permission to use the 'Anzac' in campaign

Supermarket chain Woolworths was not given accurate permission to use the word Anzac in its “fresh in...

Woolworths pulls down Anzac campaign after social media backlash 9 years ago

Woolworths pulls down Anzac campaign after social media backlash

Supermarket giant Woolworths has removed its commemorative Anzac Day campaign after the chain...

Can mobile first Google ad words app find lost dogs? Pedigree thinks so 9 years ago

Can mobile first Google ad words app find lost dogs? Pedigree thinks so

Pedigree and Colenso BBDO have launched an app that uses geo-location and Google's ad display network to...

News Corp names bolstered sales team 9 years ago

News Corp names bolstered sales team

News Corp's director of national sales Sharb Farjami and general manager, retail & media Bettina Brown...

Mamamia eyes US expansion, seeks New York editor 9 years ago

Mamamia eyes US expansion, seeks New York editor

Mia Freedman's foundation site, Mamamia, is looking for an editor in New York, AdNews understands.

NewsLifeMedia revamps digital assets, relaunches Vogue Australia, Vogue Living and GQ Australia 9 years ago

NewsLifeMedia revamps digital assets, relaunches Vogue Australia, Vogue Living and GQ Australia

NewsLifeMedia has relaunched its digital offering for its lifestyle sites to deliver advertisers a...

Fairfax: We need to tell our story better 9 years ago

Fairfax: We need to tell our story better

Traditional publishers are the victims of decades of legacy, but they are on the way up, claims Fairfax...

SMH experiences audience growth and holds top spot 9 years ago

SMH experiences audience growth and holds top spot

The Sydney Morning Herald continues to be the most read newspaper in Australia, as the paper sees its...

Twitter Australia on hunt for consumer marketing chief 9 years ago

Twitter Australia on hunt for consumer marketing chief

Twitter Australia is searching for marketing a boss to lead its development, execution and measurement...