NewsLifeMedia has relaunched its digital offering for its lifestyle sites, Vogue Australia, Vogue Living and GQ Australia, to deliver advertisers a larger range of ad units.
The new sites for vogue.com.au, vogueliving.com.au and gq.com.au have been optimised to take advantage of the growing mobile audiences for the brands and to improve the customer experience.
For advertisers a greater number of rich media ad units are available across the spectrum of devices. Social sign in and progressive membership profiling of audiences, with the ability to capture more audience data, will enable improved contextual advertising and targeting. Ad-served promotions modules will improve visibility and traffic delivery for advertisers' integrated campaigns.
NewsLifeMedia’s lifestyle publisher, Nick Smith, said: "This is a customer-led investment in innovation for Vogue Australia, Vogue Living and GQ Australia that allows us to deliver our brands wherever today's consumer requires them, be it print, our digital editions, our social networks or our digital news delivered beautifully on any device.
“We now know our digital audience more intimately, which is very exciting. This means we will not only be able to match our own products to our customer needs, but also allow incredible targeting for our valued advertisers.”
Smith also said that the publisher is investing in its digital editorial teams to increase both the content output and its focus on analytics and what it calls “data-driven editorial” to make sure its content is exactly what audiences want.
NewsLifeMedia isn't the first publisher in recent months to revamp its digital offering. Bauer this month launched a portion of its digital women’s network, as well as digitally relaunching its flagship brands The Australian Women's Weekly and Woman's Day.
Last week NewsLifeMedia launched another digital offering, Miroslava Duma's lifestyle juggernaut, Buro247.com.au.
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