Sarah Homewood

Latest News by Sarah Homewood

Viewability: mobile is better than desktop, direct is better than automated 9 years ago

Viewability: mobile is better than desktop, direct is better than automated

Mobile ads are more viewable than desktop ads, according to a new report, which also found that ads...

Bauer sees double-digit sales growth as digital assets launch 9 years ago

Bauer sees double-digit sales growth as digital assets launch

Bauer's sales boss Tony Kendall is bullish when it comes to the publisher's entrance into the digital...

eBay: Ads only stay relevant if you keep testing 9 years ago

eBay: Ads only stay relevant if you keep testing

Too many brands are resting on their laurels and not testing the ads they push to users in EDMs.

User-generated content service Stackla integrates with Hootsuite 9 years ago

User-generated content service Stackla integrates with Hootsuite

“User-generated content has become massive within brand marketing, driving a fundamental shift in the...

Coca-Cola hopes for 'halo effect' as it launches its latest brand Coke Life 9 years ago

Coca-Cola hopes for 'halo effect' as it launches its latest brand Coke Life

Coca-Cola is primed and ready to launch its latest brand, Coke Life, and is ensuring everyone knows...

Media Wrap: MCN opts out of SMI; Netflix iiNet numbers indicate solid start; Ten the star of free-to-air in 2015? 9 years ago

Media Wrap: MCN opts out of SMI; Netflix iiNet numbers indicate solid start; Ten the star of free-to-air in 2015?

See what the media sections are covering today including: Government set to cut commercial TV licence...

Cadbury wants you to have a cracking Easter 9 years ago

Cadbury wants you to have a cracking Easter

To kick off its Easter celebrations, Mondelez chocolate brand Cadbury has created a giant Easter Egg,...

Facebook lets brands and developers into Messenger ecosystem 9 years ago

Facebook lets brands and developers into Messenger ecosystem

Facebook is going to allow developers and brands into its Messenger app ecosystem. Will brands stream in?

Taste to get wearable, eyes global expansion 9 years ago

Taste to get wearable, eyes global expansion

NewsLifeMedia's online food giant is looking to sync up its app with wearable devices.

Nick Falloon to replace Corbett as Fairfax chairman 9 years ago

Nick Falloon to replace Corbett as Fairfax chairman

Fairfax has announced a replacement for departing chairman Roger Corbett.

The Guardian: Print an unsustainable business model in Oz market 9 years ago

The Guardian: Print an unsustainable business model in Oz market

The Guardian Australia won't be launching a print edition anytime soon, with managing director Ian...

Only 5% of Aussie marketers have a single-view of their customers 9 years ago

Only 5% of Aussie marketers have a single-view of their customers

A report released by cross-platform software platform Signal, shows that just 5% of Australian marketers...

Mondelez sees 45% sales jump for Philadelphia brand after Instagram push 9 years ago

Mondelez sees 45% sales jump for Philadelphia brand after Instagram push

Instagram advertising is giving brands including Mondelez and L'Oreal sales uplift of up to 45%.

Data is the new bacon, says Kellogg, as digital ad spend matches that of TV 9 years ago

Data is the new bacon, says Kellogg, as digital ad spend matches that of TV

Kellogg's insights and analytics director says that data is the new bacon and with every channel now...

The Hoopla to cease publication as News Corp enters the game 9 years ago

The Hoopla to cease publication as News Corp enters the game

“The online media game in Australia is evolving at dizzying speed and increasingly becoming one for...