Sarah Homewood

Latest News by Sarah Homewood

M&C Saatchi names former DDB Shop MD head of retail 9 years ago

M&C Saatchi names former DDB Shop MD head of retail

“Retail is where the rubber hits the road for brands and I love its immediacy, accountability and the...

Sound Alliance rebrands to Junkee Media 9 years ago

Sound Alliance rebrands to Junkee Media

New look media business is bolstering staff numbers and native revenue hits 50%. “We believe that brands...

Heritage media agency Mitchells to become Dentsu Mitchell 9 years ago

Heritage media agency Mitchells to become Dentsu Mitchell

Dentsu Aegis has rebranded heritage media agency Mitchells, to Dentsu Mitchell, in a move it says brings...

Deepend wins RedBallon digital account 9 years ago

Deepend wins RedBallon digital account

Independent digital agency Deepend has won the full-service digital account for online experience...

Bauer pins revenue hopes on events play 9 years ago

Bauer pins revenue hopes on events play

Bauer Media is taking aim at a new and potentially lucrative revenue source in the shape of...

Product placement: it's a jungle out there 9 years ago

Product placement: it's a jungle out there

Jurassic World is littered with brands and they’re probably more disturbing than the dinosaurs. Writes...

Qantas magazine goes premium; boasts strong ad support 9 years ago

Qantas magazine goes premium; boasts strong ad support

“I want this magazine to be the most premium magazine it can be, I want readers to engage with it in a...

Red Engine bolsters team - appoints new director 9 years ago

Red Engine bolsters team - appoints new director

Off the back of new client wins such as Telstra, digital creative and content marketing agency Red...

L’Oreal Australia names CRM director for conversion push 9 years ago

L’Oreal Australia names CRM director for conversion push

The local arm of L’Oreal is looking to close the sales loop and in the process have a better, more...

Facebook on the hunt for new MD 9 years ago

Facebook on the hunt for new MD

Facebook Australia is hunting a new managing director after the announcement that current MD Will Easton...

Martech company Yieldify scoops $11.5 m in capital raising 9 years ago

Martech company Yieldify scoops $11.5 m in capital raising

Marketing technology startup Yieldify, which arrived in Sydney late last year, has announced that it has...

Coke celebrates iconic contour bottle; kicks-off multimillion-dollar marketing push 9 years ago

Coke celebrates iconic contour bottle; kicks-off multimillion-dollar marketing push

Coca-Cola South Pacific is set to kick-off the celebrations of 100 years of its iconic Coca-Cola contour...

Mindshare global CEO on clients “beating the shit out of agencies”; Where'd the talent go? the new frontier of content marketing - plus more, in AdNews in print. 9 years ago

Mindshare global CEO on clients “beating the shit out of agencies”; Where'd the talent go? the new frontier of content marketing - plus more, in AdNews in print.

Here's what you're missing out on if you don't subscribe to AdNews in Print.

Mamamia rebrands iVillage, takes full ownership of the site 9 years ago

Mamamia rebrands iVillage, takes full ownership of the site

Mamamia Women's Network is rebranding its parenting site iVillage, to the Motherish, with the publishing...

Publisher's lack of control over new platforms “a big challenge for us” - SMH 9 years ago

Publisher's lack of control over new platforms “a big challenge for us” - SMH

With tech and social players entering the publishing fray, editor-in-chief of The Sydney Morning Herald,...