Rachael Micallef

Latest News by Rachael Micallef

Nandos marketer wings it to Red Rooster 9 years ago

Nandos marketer wings it to Red Rooster

The parent company of Oporto, Red Rooster and Chicken Treat has appointed former Nandos marketer Kim...

The best marketers know what drives their business: CMO Andy Lark 9 years ago

The best marketers know what drives their business: CMO Andy Lark

“Everywhere I go people ask me about my channel mix and I just shake my head, because what they're...

ME launches “inside-out” rebrand 9 years ago

ME launches “inside-out” rebrand

“This isn't just a tagline; it's an extensive inside-out rebrand building on our 21-year proud heritage...

Brands “aren't taking huge risks” with influencer marketing 9 years ago

Brands “aren't taking huge risks” with influencer marketing

They might be growing in influence, but brands are still playing it safe when it comes to playing in the...

Adshel appoints new marketing head 9 years ago

Adshel appoints new marketing head

APN News and Media's Adshel has bolstered its marketing team with new positions and hired a new head of...

DDB, Saatchi, Leos, M&C and VML win pencils at D&AD 9 years ago

DDB, Saatchi, Leos, M&C and VML win pencils at D&AD

Australian creatives have taken home 39 pencils including VML, who picked up a yellow pencil for its Rip...

Yolo wins Quickflix creative 9 years ago

Yolo wins Quickflix creative

Independent creative agency Yolo wins Quickflix creative following competitive pitch.

Great marketing isn’t created inside marketing departments: Joe Pollard 9 years ago

Great marketing isn’t created inside marketing departments: Joe Pollard

While brands might be pushing into the content creation space, Telstra's Joe Pollard has talked up the...

303Lowe wins Audi creative account 9 years ago

303Lowe wins Audi creative account

Car brand Audi, part of the Volkswagen Group, has named 303Lowe is its new creative agency of record.

Marketers missing incentive trick on social 9 years ago

Marketers missing incentive trick on social

Australian marketers are missing a trick on social media, with 45% of customers wanting a discount from...

Content not advertising builds brand advocacy: Philips CMO 9 years ago

Content not advertising builds brand advocacy: Philips CMO

“My personal belief is you can never build a brand by doing only advertising. You build a brand by...

Hamish and Andy won't be “silver bullet”, says ARN's Ciaran Davis 9 years ago

Hamish and Andy won't be “silver bullet”, says ARN's Ciaran Davis

As Hamish and Andy prepare to rejoin the airwaves on SCA's Today's Hit Network, ARN's Ciaran Davis has...

Creative input can halt race to the bottom 9 years ago

Creative input can halt race to the bottom

Programmatic OOH isn't a race to the bottom. Brandscreen's Robert Manning believes the key to dispelling...

Marketers inflating brand importance “do so at their peril” 9 years ago

Marketers inflating brand importance “do so at their peril”

“People are bombarded with so many marketing messages in a day and marketers have a tendency to...

The Works appointed to GSK's Panadol 9 years ago

The Works appointed to GSK's Panadol

The Works will manage digital for Panadol, following its recent appointment to the GlaxoSmithKline...