Rachael Micallef

Jalna has continued its ‘little pot of purity’ proposition with a series of tactical ads to air during...

Twitter has big plans for its new brand platform, but will it work to change perceptions? We ask some of...

SCA has acquired radio production and syndication business Authentic Entertainment and digital video...

Bupa built its Blue Room content hub with the customer front and centre, but CMO John Moore says just...

Starwood VP of marketing Daniel Kerzner has pointed to the use of technology to build customer...

Procter & Gamble has said Facebook targeted ads have limited effectiveness and will cut back on using...

McDonald’s Japan has seen sales jump 27% in July, following its tie-up with Pokémon Go.

Businesses under the Enero umbrella include Naked, BMF, The Leading Edge, Precinct, Frank PR and Hotwire.

The Commonwealth Bank has cut its marketing spend by 6%, according to its full year results.

Our Young Guns profile takes a weekly look at some of the young talent aged 30 or under across the...

R/GA has lured back Rebecca Bezzina from Cummins&Partners as its new MD as Jon Holloway exits suddenly.

MCN has launched a new offering allowing advertisers to create and target mobile audiences based on...

The rise of the second screen means the 2016 Rio Olympic Games will be the most watched in history, but...

The growth of mobile, demand for streaming and boom in 'over the top' services will be the focus of a...

Snapchat staff have hit back at Instagram's new feature with claims the Facebook-owned photo site has...