Rachael Micallef

Advertising has a perception problem, and the industry hasn't done enough to talk up its contribution to...

Fetch TV is closer to being a one-stop shop for TV viewing, after adding Presto to its SVOD line up.

Looking to create more precise ways to target audiences, Twitter has unveiled emoji targeting abilities...

Lavender is deepening its management structure with founder Will Lavender stepping up into a chairman...

Whybin\TBWA Melbourne has been named the full-service creative partner of Schweppes Australia.

Video ad tech company Unruly and AppNexus have tied up, bringing together buyers and sellers of...

As Nova's latest Red Room wraps up, CMO Tony Thomas speaks to AdNews on tying brands to the emotional...

Nova is pushing the creative potential of its Smooth brand in a new competition, aimed at getting...

Ogilvy Sydney has made two senior creative hires, as it looks to further expand the skillset in its...

Jack Daniel's is celebrating its 150th anniversary in style, with a major marketing push bringing the...

Ideas agency Tongue will be folded into creative technology agency DT, in what marks the first major...

Full-service shop 303 MullenLowe is looking to lead the way in marketing to women, with the launch of a...

Mary Meeker’s 2016 Internet Trends Report has found that online advertising is reaping the benefits of...

Snapchat is overhauling its branded Discover section, replacing static media logos with actual magazine...

"Young people hate ads. Like really, really dislike being sold to. But for some reason social briefs are...